Fair if you are leaving a personal Business App or a WATI-shaped inbox and also want to sell and book on the same number: catalogue, payment links, Google Calendar appointments, broadcasts.
Not a fair 1:1 if you need a contact-centre feature we do not ship, or more than 5 included seats without talking to us after invite. Starter is a single-user inbox — do not buy it as a 10-agent floor.
Dual billing (Meta per-message + plan + wallet markup): India per-message 2026.