WhatsApp Business Platform terms, defined first.

A WhatsApp Business Account (WABA) is the Meta Business asset that owns your business phone number, templates, and Cloud API access.

On WatsBerry you attach a WABA through Embedded Signup. The number must receive OTP and should not stay on an unofficial WhatsApp client. Templates and quality rating live on the WABA, not only inside the SaaS.

Meta groups business-initiated WhatsApp templates into categories such as marketing, utility, and authentication. Category decides both policy review and the rate Meta bills.

Marketing is typically offers and broadcasts. Utility is typically order or account updates Meta accepts as utility. Authentication is typically OTP. Outside the customer care window, outbound business-initiated messages generally need an approved template in the right category. Guides: /resources/whatsapp-message-templates-guide and /resources/whatsapp-template-approval-process.

Quality rating is Meta’s health signal for a WhatsApp Cloud API phone number, driven by user feedback and how recipients respond to your messages.

Poor quality can throttle throughput or pause the number. Official API software cannot delete this signal. Unofficial unlimited blasts often ignore it until the number is restricted. Guide: /resources/whatsapp-quality-rating-messaging-limits.

The service window (customer care window) is the period after a user messages your business when you may send free-form replies without a marketing template, under Meta’s current service rules.

It is commonly described as 24 hours from the user’s last message. Meta has changed what is free inside that window over time (utility and service rules). Verify live docs. Inbox replies in WatsBerry Team Inbox sit in this model. They are not a WatsBerry WhatsApp markup.

Embedded Signup is Meta’s official in-product flow for creating or attaching a WABA and phone number through a tech provider, instead of a DIY app review or a WhatsApp Web QR login.

WatsBerry starts this flow from Integrations. You pick the Business portfolio, verify the number, and return to the workspace. That is the Tech Provider path. It is not a grey client. Checklist: /resources/how-to-get-whatsapp-business-api-india.

Click-to-WhatsApp (CTWA) ads are Meta ads that open a WhatsApp thread. Attribution means the chat and later conversions can be tied back to the ad click.

WatsBerry documents ice breakers, auto-reply, and conversion events. Ad creation access is not on every plan. This is official ads-to-chat, not scraping WhatsApp. Guide: /resources/click-to-whatsapp-ads-india.

Team Inbox is WatsBerry’s shared inbox: several agents work one brand WhatsApp number with assignment, labels/tags, and human handoff from AI FAQ.

It is not the WhatsApp Business App on a single phone. Public seat caps are 1 / 2 / 5. We do not claim unlimited agents. Guide: /resources/whatsapp-shared-inbox-india.

Utility vs marketing is Meta’s template-category split: marketing templates are promotional; utility templates are operational updates Meta accepts as utility. Rates and review rules differ.

Do not relabel a sale as utility to dodge marketing rates. Meta reviews category. India planning bands on this site are snapshots, not a locked quote. Guide: /resources/whatsapp-marketing-vs-utility-message-india.

WhatsApp Cloud API is Meta’s official HTTP API for sending and receiving WhatsApp Business Platform messages, including approved templates and webhooks.

WatsBerry sends only on Cloud API. Unofficial WhatsApp Web automation is a different, ban-risk architecture. Education: /resources/official-whatsapp-api-vs-unofficial-tools. Deciding whether you need a provider: WhatsApp Cloud API vs a BSP.

A Meta Verified Technical Provider is a partner allowed to offer Embedded Signup and Cloud API connectivity so merchants can go live without building their own Meta app review stack.

WatsBerry is a Meta Verified Technical Provider. That status is about official connectivity, not a green tick on your WhatsApp profile. Green tick / Official Business Account is a separate Meta process. About: /about.

0% markup on marketing messages means you pay Meta directly for WhatsApp marketing. Meta invoices usage on the WABA payment method. WatsBerry does not add a WhatsApp marketing markup and does not settle Meta’s invoice.

The WatsBerry plan is software only. Email on India Pro/Growth is 5 paise from wallet, not a WhatsApp add-on. Explainer: /resources/whatsapp-business-api-pricing-india-2026.

Conversation charges are Meta’s historical name for WhatsApp usage fees. The live model is largely per delivered template by category and recipient country, with service-window exceptions Meta still updates.

Indian finance teams still search “conversation charges.” Treat any rupee figure on this site as a planning example. Verify developers.facebook.com/docs/whatsapp/pricing. 0% WatsBerry markup does not delete Meta’s card.