WhatsApp & Meta Data Use Policy

1. Data Received from WhatsApp & Meta

• Phone numbers (including country code) and WhatsApp identifiers of senders and recipients.
• Message content and metadata (templates, interactive replies, flows, media metadata).
• Delivery, read, and failure status updates, including timestamps and error codes.
• Conversation metadata such as pricing (which Meta sets by recipient country), conversation category, and quality rating.
• Attribution data related to click-to-WhatsApp ads where provided.
• Catalogue, order, and payments metadata where you enable WhatsApp Catalogue or in-chat payments in a country where Meta offers those products.

2. Purpose of Processing

Furiq processes WhatsApp and Meta data strictly to:

• Deliver and manage messages and campaigns for Customers.
• Provide shared inbox, automation, and analytics features.
• Monitor performance, reliability, and costs of messaging.
• Detect and prevent fraud, abuse, and security incidents.
• Comply with applicable laws and Meta platform requirements worldwide.

We do not sell WhatsApp data or use it for independent advertising or audience building. We do not use Customer WhatsApp content to train general-purpose public models.

3. End User Consent & Control

Customers are responsible for obtaining End User consent where required (Meta opt-in rules plus local electronic-marketing and privacy law) and for honoring opt-out and unsubscribe requests. Our platform supports:

• Marking End Users as unsubscribed or blocked.
• Respecting STOP/UNSUBSCRIBE-style keywords in automations.

4. Sharing with Third Parties

WhatsApp-related data may be shared only with:

• Meta / WhatsApp, as required to send and receive messages in any supported country.
• Infrastructure providers that host and operate our platform.
• Third-party services explicitly connected by Customers, such as e-commerce platforms and payment gateways in the Customer’s country.

We do not grant third parties the right to use this data for their own unrelated marketing or data monetization.

5. Security & Retention

We apply industry-standard security controls to protect data, including access controls, encryption in transit, and monitoring. Data is retained only as long as needed to provide the Services, comply with legal obligations, or as configured by Customers (for example, through archival or deletion of conversations).

6. Compliance with WhatsApp & Meta Policies

We require Customers to comply with WhatsApp Business Platform terms, Meta Platform Policies, and applicable laws in every country they message. We may suspend or terminate access if we become aware of misuse, policy violations, or behavior likely to result in enforcement action by WhatsApp or Meta. Meta’s template, quality-rating, and account decisions apply regardless of the Customer’s country.

7. Contact

Questions: [email protected].