WhatsApp broadcast campaigns in India on the official API

How to run approved-template WhatsApp broadcasts in India on Cloud API: opt-in lists, quality rating, marketing vs utility — never unofficial bulk blasts.

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Broadcasts on Cloud API — not unofficial bulk

Indian teams search WhatsApp broadcast campaigns when they mean a list send. On the official platform that means:

A WhatsApp Business Account on Cloud API.
A Meta-approved template (usually marketing for offers).
An opted-in audience.
Throughput tied to quality rating and messaging limits — not “unlimited.”

It does not mean WhatsApp Web, a Chrome extension, or a rented SIM farm. Those are unofficial bulk tools. WatsBerry campaigns send approved templates, charge the wallet, and respect Meta rate limits. Join the waitlist for invite-only access.

Opt-in, audiences, and STOP

Before you map variables:

Source. Shopify marketing checkbox (DPDP note), keyword / QR, website subscribe box, or a CSV with a trail. No scraped “Delhi leads.”
Purpose. A service number from checkout is not a licence for a festive blast.
Unsubscribers. STOP / opt-out must be honoured on the WABA. WatsBerry keeps an unsubscriber list; you still need an ops process.

Audiences: manual add, CSV (international digits, e.g. 9198…), Shopify customer sync on Pro/Growth, tags, and segments (Pro/Growth) for “VIP India” or “abandoned but not bought.”

Marketing vs utility (do not recategorise a sale)

Most campaigns are marketing templates: offers, launches, win-backs, and most cart nudges. Utility is for updates the user already triggered (order shipped, appointment reminder Meta accepts). Full split: marketing vs utility in India.

Mis-labelling a sale as utility is how templates get paused. Budget the marketing band on India 2026 pricing instead.

WatsBerry: pick an approved template, map variables, choose All / tags / a segment, send now or schedule. Multi-step journeys after a send belong in campaign flows, not five one-off blasts.

Quality rating and why unofficial “unlimited” dies

Meta scores the phone number. Blocks, spam reports, and sloppy opt-out drop quality rating and can throttle or pause marketing.

Operate like a brand, not a blaster:

Send during the audience’s daytime hours.
Keep lists clean; remove unsubscribers before the next Diwali send.
Retarget opened / clicked / replied / no-reply instead of mailing everyone daily.
Fund both the Meta payment method and the WatsBerry wallet so a mid-campaign failure is not “the API is down.”

Throughput follows Meta limits and your WABA quality — pricing “unlimited messages” means no WatsBerry send cap, not a bypass of Meta.

If you came from the Business App broadcast list, read App vs API. Ads-driven replies are a different motion: CTWA.

Launch checklist

Official WABA via Embedded Signup.
Template approved in the honest category (templates).
Opt-in trail + unsubscriber check.
Segment smaller than “everyone we ever billed.”
Dual-bill math: Meta per-message + plan + wallet markup.
A human in the inbox for replies — broadcasts create conversations.

Join the beta waitlist if you want this on WatsBerry rather than another grey “bulk WhatsApp” installer.

Frequently asked questions

Are WhatsApp broadcasts legal / allowed in India on the official API?

Approved marketing templates to opted-in users are how Cloud API campaigns work. Unofficial “bulk WhatsApp” without templates is a ban risk. Respect DPDP-minded consent and STOP — see /resources/whatsapp-opt-in-shopify-india-dpdp.

Is a WatsBerry campaign the same as the Business App broadcast list?

No. The phone app has tight broadcast caps. Cloud API campaigns send Meta-approved templates to audiences you import or sync, with delivery stats and quality limits.

Should I send a festive offer as a utility template to save money?

No. That is a policy risk. Utility is for expected transactional updates. Category rules: /resources/whatsapp-marketing-vs-utility-message-india.

What does a broadcast cost?

Meta charges per delivered template in that category (India card; rates change). WatsBerry charges the plan plus a wallet markup on accepted sends. See /resources/whatsapp-api-pricing-india-per-message-2026.