WhatsApp broadcast campaigns in India on the official API

Indian teams search WhatsApp broadcast campaigns when they mean a list send. On the official platform that means:

• A WhatsApp Business Account on Cloud API.
• A Meta-approved template (usually marketing for offers).
• An opted-in audience.
• Throughput tied to quality rating and messaging limits, not “unlimited.”

It does not mean WhatsApp Web, a Chrome extension, or a rented SIM farm. Those are unofficial bulk tools. WatsBerry campaigns send approved templates, charge the wallet, and respect Meta rate limits. Join the waitlist for invite-only access.

Before you map variables:

• Source. Shopify marketing checkbox (DPDP note), keyword / QR, website subscribe box, or a CSV with a trail. No scraped “Delhi leads.”
• Purpose. A service number from checkout is not a licence for a festive blast.
• Unsubscribers. STOP / opt-out must be honoured on the WABA. WatsBerry keeps an unsubscriber list; you still need an ops process.

Audiences: manual add, CSV (international digits, e.g. 9198…), Shopify customer sync on Pro/Growth, tags, and segments (Pro/Growth) for “VIP India” or “abandoned but not bought.”

Most campaigns are marketing templates: offers, launches, win-backs, and most cart nudges. Utility is for updates the user already triggered (order shipped, appointment reminder Meta accepts). Full split: marketing vs utility in India.

Mis-labelling a sale as utility is how templates get paused. Budget the marketing band on India 2026 pricing instead.

WatsBerry: pick an approved template, map variables, choose All / tags / a segment, send now or schedule. Multi-step journeys after a send belong in campaign flows, not five one-off blasts.

Meta scores the phone number. Blocks, spam reports, and sloppy opt-out drop quality rating and can throttle or pause marketing.

Operate like a brand, not a blaster:

• Send during the audience’s daytime hours.
• Keep lists clean; remove unsubscribers before the next Diwali send.
• Retarget opened / clicked / replied / no-reply instead of mailing everyone daily.
• Fund both the Meta payment method and the WatsBerry wallet so a mid-campaign failure is not “the API is down.”

Throughput follows Meta limits and your WABA quality, pricing “unlimited messages” means no WatsBerry send cap, not a bypass of Meta.

If you came from the Business App broadcast list, read App vs API. Ads-driven replies are a different motion: CTWA.

The WhatsApp broadcast price is not a separate WatsBerry SKU. It is Meta's rate for the template category, times delivered messages, plus the software plan.

For Indian recipients, the card effective 1 October 2026 is the anchor we use: about ₹0.8631 ex-tax per delivered marketing message, and ₹0.1150 for utility. Service replies are a different meter (1,000 free per phone number each month) and are not how you run a broadcast. Full worksheet, GST, and the 1,000 and 10,000 examples: WhatsApp Business API pricing in India.

WatsBerry adds 0% markup on that Meta line. "Unlimited campaigns" means we do not cap the number of campaigns. It does not zero the Meta bill. Per-message detail also sits on India per-message pricing.

Price the category honestly, then send. A cheaper utility label on a festive offer is how the template gets paused, which is more expensive than the paise you saved.

• Official WABA via Embedded Signup.
• Template approved in the honest category (templates).
• Opt-in trail + unsubscriber check.
• Segment smaller than “everyone we ever billed.”
• 0% markup math: Meta per-message + plan; 0% WA marketing markup.
• A human in the inbox for replies, broadcasts create conversations.

Join the beta waitlist if you want this on WatsBerry rather than another grey “bulk WhatsApp” installer.

40 WhatsApp template examples for Indian businesses (marketing, utility and authentication).