| Who it is for |
Commonly positioned for multi-agent WhatsApp support/sales and, on current marketing, a wider omnichannel inbox |
Teams that need inbox plus sell/book (catalogue, Forms, Shopify) |
| Meta / official API |
Commonly positioned as an official BSP with Embedded Signup (and, in help docs, optional coexistence — verify) |
Stable Meta Verified Technical Provider; Embedded Signup / Cloud API only. Number cannot stay on the consumer Business App. |
| Free plan |
Typically self-serve / trial — verify |
14-day free plan (introducing). Not free-forever. Dual billing: Meta still invoices usage |
| Shared inbox |
Typically a core pitch — verify seats |
Yes — assignment, labels, open/resolved/snoozed. Seats 1 / 2 / 5. Instagram/Messenger on Growth |
| Broadcasts / ROAS |
Inbox-first; broadcasts around it — verify commerce metrics |
Strong broadcasts with Shopify revenue/ROAS: delivery, open, click, purchase |
| Shopify / commerce |
Integrations and catalogue are commonly marketed — verify cart-recovery depth |
Shopify carts on Pro/Growth; WooCommerce alerts, not carts; catalogue |
| Automations |
Verify current review/payment/Slack modules |
Judge.me, Google Reviews, payment collection, Slack notifications |
| Integrations |
Verify current connectors |
Instagram, Messenger, Slack, CleverTap, Google Reviews, Trustpilot, Judge.me, WooCommerce, Razorpay, Shopify (full automations), TikTok, PayU; Google Calendar; WhatsApp Forms; Flows |
| Pricing model |
Public story mixes subscriptions, PAYG, seats, and Meta fees — opaque until you open their checkout |
Dual billing stated up front: Meta + plan + wallet markup |
| Access |
Typically self-serve / trial — verify |
Invite-only beta + 14-day free plan — waitlist |