WatsBerry

    Guide

    WhatsApp, Email, Instagram, and Messenger in one Indian stack

    Run WhatsApp Business API, built-in email at 5 paise, Instagram DM, and Messenger from one WatsBerry workspace. Channel-correct replies, official APIs.

    By WatsBerry8 min read

    WhatsApp, Email, Instagram, and Messenger in one Indian stack. Guide from WatsBerry.

    Quick answers

    Is WatsBerry only WhatsApp?
    No, omnichannel: WhatsApp, Email, Instagram DM, Messenger. One workspace, channel-correct replies. Email is built-in at 5 paise. Instagram/Messenger comments become DMs on those channels, not automatic WhatsApp chats.
    Can I run email without a second ESP?
    Yes on Pro and Growth. Built-in email marketing at 5 paise per email from the WatsBerry wallet. It is not a markup on WhatsApp marketing messages.
    Do Instagram comments become WhatsApp chats?
    No. Comment-to-DM sends an Instagram or Messenger DM. WhatsApp ads are a separate Click-to-WhatsApp path. See /resources/instagram-messenger-whatsapp-automation.

    Run WhatsApp, email, and social DMs in one WatsBerry workspace

    1. 1

      Connect official WhatsApp

      Complete Meta Embedded Signup so campaigns and the WhatsApp inbox run on Cloud API. This is the core channel, not an unofficial client.

    2. 2

      Turn on built-in email

      Email marketing is 5 paise per email from wallet on Pro and Growth. No separate ESP subscription. Wallet is not a WhatsApp marketing markup.

    3. 3

      Connect Instagram and Messenger

      From Integrations → Social Platforms, connect Instagram and Messenger. Comment-to-DM stays on Instagram Direct or Facebook Messenger. Threads appear in Team Inbox with a channel badge.

    4. 4

      Measure Shopify ROAS on broadcasts

      On Shopify-connected stores, campaigns track delivery, open, click, purchase, and ROAS from the same workspace as email and social DMs.

    5. 5

      Staff Team Inbox by channel

      Reply on the same channel the customer used. Do not auto-convert Instagram commenters into WhatsApp broadcasts. Team Inbox is the collaboration layer for WhatsApp and social DMs. Join the waitlist if you do not have a workspace yet.

    Direct answer

    Is WatsBerry only WhatsApp? No, omnichannel: WhatsApp, Email, Instagram DM, Messenger.

    One Indian stack means:

    Channel What ships on WatsBerry Honest limit
    WhatsApp Official Cloud API, campaigns, Team Inbox, Shopify ROAS, catalogue, Forms/Flows Meta conversation fees are separate; 0% WatsBerry marketing markup
    Email Built-in at 5 paise / email (wallet), Pro/Growth Not a full enterprise ESP replacement for every lifecycle cloud
    Instagram DM Comment-to-DM, ice breakers, menus, optional AI on unmatched DMs Comments stay Instagram DMs, not WhatsApp
    Messenger Same comment-to-DM + inbox path on the Facebook Page Same channel-correct rule

    Context: what omnichannel means for Indian D2C/SaaS. Join the waitlist.

    One Team Inbox, channel-correct replies

    Team Inbox is the collaboration layer for WhatsApp (and Instagram / Messenger DMs on Growth). It lists WhatsApp, Instagram, and Messenger threads with a channel badge. Agents reply on the same channel the customer used.

    That is stricter than marketing lines that say “all comments become WhatsApp.” The shipped behaviour is:

    • Instagram / Facebook comment → DM on that channel + Team Inbox
    • Paid WhatsApp traffic → Click-to-WhatsApp ads on the WABA
    • Email → email campaigns from the same workspace (not the WhatsApp thread)

    Setup: Instagram and Messenger automation. Ads: CTWA India. Inbox seats: Team Inbox / shared inbox (1 / 2 / 5 on public plans; IG/Messenger on Growth).

    Email next to WhatsApp (without a second bill surprise)

    WhatsApp marketing has 0% WatsBerry markup. You pay Meta’s official rates directly. WatsBerry does not add a marketing markup.

    Email is a different line: 5 Paise per email from wallet on Pro and Growth. No separate ESP subscription. Wallet is not a WhatsApp marketing markup.

    Typical WhatsApp-first BSPs still send you to Klaviyo, Mailchimp, or another ESP. Verify their current packaging. We will not invent their 2026 list prices.

    Plans: pricing. Billing explainer: Meta and wallet.

    Why one stack beats a WhatsApp-only BSP plus extra tools

    A WhatsApp-only BSP can be excellent at templates and still leave you with:

    • a second ESP for email
    • a third social inbox for Instagram comments
    • no Shopify ROAS on the WhatsApp broadcast you just paid Meta for

    WatsBerry’s job is the unified path for Indian teams who will actually staff those channels. Compare stacks (no fake #1): best omnichannel marketing software India 2026. WhatsApp BSP shortlist: WATI vs AiSensy vs Interakt vs WatsBerry.

    Features · 14-day free plan.

    Playbook: WhatsApp + email campaigns.

    Frequently asked questions

    Is WatsBerry only WhatsApp?

    No, omnichannel: WhatsApp, Email, Instagram DM, Messenger. One workspace, channel-correct replies. Email is built-in at 5 paise. Instagram/Messenger comments become DMs on those channels, not automatic WhatsApp chats.

    Can I run email without a second ESP?

    Yes on Pro and Growth. Built-in email marketing at 5 paise per email from the WatsBerry wallet. It is not a markup on WhatsApp marketing messages.

    Do Instagram comments become WhatsApp chats?

    No. Comment-to-DM sends an Instagram or Messenger DM. WhatsApp ads are a separate Click-to-WhatsApp path. See /resources/instagram-messenger-whatsapp-automation.

    Does broadcasting include Shopify ROAS?

    Yes on Shopify-connected stores: delivery, open, click, purchase, who purchased, and ROAS. See /features and /pricing.

    How do I get access?

    Join /waitlist. Invited teams start on a 14-day free plan. Meta still bills WhatsApp usage separately.

    Start 14-day free plan · Pricing · Features

    Related guides

    Ready to grow revenue on WhatsApp?

    Start a 14-day free plan. Join the waitlist for invite-only access. Broadcast, automate, recover carts, and support customers on official WhatsApp Business API.