Meta Business Verification Rejected? 9 Common Reasons and How to Fix Them (India, 2026)

Meta lists four official reasons for rejection: false or misleading information, claiming a business you aren't authorised to represent, trying to circumvent the review, and a website that fails to load, isn't HTTPS, or has broken links. In India, most rejections come from the legal name not matching the document exactly, the wrong document type, a missing or unsecured website, or an email on a different domain. Check Security Centre for the status and appeal option, fix the mismatch, then appeal or resubmit.

Meta's Help Centre article Why was my business verification submission rejected? lists these reasons:

1. Submitting, or being suspected of submitting, false or misleading information.
2. Attempting to claim or verify a portfolio you don't own or aren't authorised to represent.
3. Trying to circumvent Meta's verification review.
4. A website that fails to load, isn't HTTPS, or contains a link that leads to an error.

Reasons 1–3 sound serious, but small mismatches can look "misleading" to a reviewer. For example, "Sharma Dental Care" on the form, "Dr. A Sharma" on the document and no link between them on the website.

Meta's accepted document list is in Upload official documents to verify your business.

A typical example (hypothetical)

A Jaipur coaching institute entered "Bright Minds Academy" as the legal name, uploaded the owner's personal PAN, and gave a website still on http://. That's three problems at once: a trade name instead of the legal name, a personal document instead of a business one, and no HTTPS. The fix: enter the legal name exactly as on the GST certificate, upload that certificate, add SSL, and put "Bright Minds Academy, a unit of [legal name]" in the site footer.

1. Read the rejection message in Meta Business Suite → Security Centre, and the email from Meta. Third-party guides like 360dialog's verification guide describe a Contact option under the rejection that opens a support conversation with a case number.
2. Audit your three sources side by side: the form details, the document, and the website footer. Every name, address and phone should match.
3. Fix the website first. It's the cheapest fix and a listed rejection reason. HTTPS, no 404 links, a clear contact page.
4. Pick a stronger document. For a proprietorship, a GST certificate showing both legal and trade names often works better than a utility bill.
5. Appeal or resubmit. Meta says you may be eligible to appeal from Security Centre. If you change business details, Meta's verification guide notes you need to complete verification again.
6. Wait. Meta says decisions can take up to 14 working days. Don't stack multiple submissions in the meantime.

"Ineligible for verification" or no Start button

Meta says you may see Ineligible for verification in Security Centre. That isn't a rejection. Some portfolios aren't prompted there and are asked through another product instead. 360dialog notes that for WhatsApp, the button may appear only after a WhatsApp Business Account is created and the portfolio is in the right access tier.

Coexistence (WhatsApp Business app + API) numbers

360dialog notes that classic business verification isn't available for coexistence accounts; partner-led verification or Meta Verified may be alternatives. Check with your provider.

Someone else's portfolio

If an agency created your portfolio, verification under your business name can look like "claiming a business you don't own". Make sure an authorised person from your business owns the portfolio with full control.

Meta's Official Business Account docs list a verified business portfolio as one of the requirements for the blue checkmark.

• Send and receive messages at the starting messaging limit.
• Build and get templates approved (within unverified limits).
• Set up your shared inbox, chatbot and booking flows so you're ready when verification passes.

When you onboard to WatsBerry through Meta's Embedded Signup, I personally check your name, documents and website before you submit verification. It's the most common place Indian SMBs lose a week. WatsBerry is on the official Cloud API; Meta bills WhatsApp usage to your own payment method, and WatsBerry charges a separate platform plan (₹1,599 / ₹2,999 / ₹5,999 per month + GST). No one can guarantee Meta's decision, but a clean submission gives you the best chance.

Got a rejection? Send me the rejection wording and your business type via watsberry.com (no ID numbers in chat), and I'll suggest what to fix first.

Abbas Ali, Founder, WatsBerry